The World's Leading
 
SOCIAL MEDIA SUMMIT 2017 


Dubai, 19 April 2017



WHERE THOUGHT-LEADERS AND ENERGY MEETS

EXPERTS IN THE FIELD

We are proud to bring 16 speakers from all over the world to participate in this year Social Media Summit.

COVER OVER 10 TOPICS

It is program addressing the toughest challenges marketers are facing in moment social media marketing, customer service, engagement, and content creation.

NETWORKING OPPRTUNITY

15 hours of Networking Opportunity with experts, thought-leaders and your peers

WHO'S SPEAKING


You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.


Caroline Faraj

Caroline Faraj

VP Arabic Services, CNN

Caroline Faraj, VP Arabic Services, joined CNN in 2001. Since then she has overseen the content and management of the CNN Arabic site, which she launched in 2002. In 2014 she led the site’s comprehensive re-launch to embrace rapidly evolving consumer needs.

Based in Dubai, she has overseen CNNArabic during a time of great regional upheaval, over a period which has encompassed the US-led invasion of Iraq, the Arab spring and the rise of Islamist militant group ISIS.

Before joining CNN, Faraj’s previous roles included senior political reporter for Al Rai - the leading Arabic daily newspaper in Jordan, managing editor for English-language newspaper the Jordan Times and regional correspondent for the US Defense News.  She has also held positions in London for Dubai TV and in Jordan for Bahrain TV.  She also conceived and hosted Jordan’s first morning television talk show Youm Jadid.

Faraj was born in Amman, Jordan.  She has a bachelor of arts in Journalism and Mass Communications – radio and television from Yarmouk University in Jordan and a master of arts in International Journalism from City University in London.  Faraj is fluent in both Arabic and English.

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Ayman Irshaid

Ayman Irshaid

Confeence Director and CEO AreebaAreeba

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of AreebaAreeba, a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach.http://www.areebaareeba.com/

Fernando Anzures

Fernando Anzures

Founder and CEO at Liquid Thinking Latam

Founder and CEO at Liquid Thinking Latam

Ema Linaker

Ema Linaker

Director of Digital Edelman Middle East

As Head of Digital at Edelman, MEA, Ema will bring her 19 years experience in integrated communications and digital media to a roster of clients. Having worked at global Fortune 100 companies such as Google and global agencies Ogilvy and Leo Burnett, Ema’s focus will be to provide counsel on client servicing, develop tools for practice management, and create intellectual capital.

A dynamic team leader recognized for driving profitable practices, Ema has worked with senior executives to build organizational momentum throughout the UK, EMEA and North America. She has established a reputation for engaging external and internal stakeholders (clients, partners, teams) to drive real business impact. 

In the Middle East, Ema founded Social@Ogilvy, Ogilvy and Mather's Social Practice, which is now a regional powerhouse spanning eight countries delivering digital solutions to a variety of clients.  As former Regional Director of Leo Burnett in MENA, she was the digital strategic lead on Bel, McDonalds, Samsung and DWTC. 

A thought leader on digital media in the Middle East, Ema has spoken at many conferences, contributed to industry publications

DANA ADHAMI

DANA ADHAMI

Head of Maker MENA

Mohamad Jaber

Mohamad Jaber

Group Marketing & Communication Manager

The Group Marketing and Communication Manager of the region’s leading luxury retailer, Paris Gallery. He is also is in charge of the company’s franchises. A communication, marketing and public relations expert with nearly 20 years of experience, also well-known for developing innovative approaches to meet emerging opportunities. He has been instrumental in successfully conceptualizing and orchestrating a number of retail, financial, hospitality, fashion, health and real estate marketing campaigns in the UAE and the region. Well known as an inspirational and practical, a results-oriented person who has an uncanny knack for knowing what works and what doesn’t. 

Dr Rodrigo PEREZ VEGA

Dr Rodrigo PEREZ VEGA

Assistant Professor of Marketing

Dr Rodrigo Perez-Vega is an assistant professor in marketing at Heriot-Watt University. He leads the MSc. programme in International Marketing Management and Digital Marketing at the Dubai Campus. Rodrigo’s PhD focused on how to make Facebook Fan pages more engaging by changing social influence components present in fan pages. His research interest are around social media, digital marketing, online consumer behaviour, and social influence. From a business perspective, Rodrigo has experience working in the FMCG industry, digital marketing agencies and non-profit organisations, and he has been involved in several digital projects with SMEs in the UK, France, Spain and Latin America. Rodrigo has presented his research findings in the UK, South America and more recently at the SME World Summit 2016 in Dubai.

Richard Fitzgerald

Richard Fitzgerald

Social Media Strategist

Richard Fitzgerald has 10 years social media marketing experience, working for large digital marketing and media agencies in Ireland, the UK and across the Middle East and North Africa.

His career has spanned the growth of social media as a channel, he has devised launch strategies and implemented award winning campaigns across sector, working on The Coca-Cola company, Lloyds Banking Group, Visa, Nissan, HSBC, Diageo to name a few.

He was Head of Social Media for Mindshare MENA from 2012-2015, and has launched a digital publishing business (Lovin Dubai) and most recently was Managing Director of Brndstr, a creative technology company.

Richard believes in the ability of new media to tell compelling brand stories, that is distributed across platforms.

He holds a BA International degree (German & Economics) from University College Dublin (UCD), and a post grad Diploma in Digital Marketing from Dublin Business School. He has lectured on Social Media in the UAE since 2013 at Digital Marketing Institute (DM3)

Amit Nayak

Amit Nayak

Regional Director Middle East & Africa Bloomberg LP

Managing advertising sales across the Middle East and Africa for all Bloomberg Media platforms including: Bloomberg Television, Bloomberg.com, Bloomberg Businessweek Magazine, Bloomberg Markets Magazine, The Bloomberg Terminal, Bloomberg Pursuits Magazine and Bloomberg Radio

Michael Ehrlich

Michael Ehrlich

Director of Public Relations for adidas America

Michael Ehrlich is the Director of Public Relations for adidas America, where he leads PR strategy across all sport and style categories.

In his five years at adidas and additional three years at adidas’ PR agency of record, Michael has developed and executed PR programs to support #teamadidas athletes, product launches, marketing campaigns, sponsorships, events, professional and college partners and corporate initiatives.

A California native living in Portland, OR, Michael is a proud USC Trojan in the land of Ducks and Beavers.

Benjamin Ampen

Benjamin Ampen

Head of Revenue, MENA

Benjamin heads up Twitter's revenue devision in the Middle East and North Africa. Since joining Twitter in 2012, he has launched the company's sales activities in France, Spain, The Netherlands, Germany and Italy.
 
Prior to joining Twitter, Ampen worked at Google for four years, where he spent his last years spearheading the business development team across the UK and EMEA region. Ampen has also previously worked at Universal McCann and Detecon Consulting. He holds three Master's Degrees in Management from highly esteemed universities in London, Germany, and Paris and has lived in Paris, Berlin, Dublin, and London before relocating to Dubai.
Alexandra Maia

Alexandra Maia

Social Media Creative Strategist

Alexandra Maia helps brands & businesses uncover real opportunities within the social space by driving key conversations and building creative strategies across: Social Media Creative Strategy , Social Content Planning, Data- centric + real-time planning approach

Together with connected technologies + latest trends and a strong psychology background, understanding how to be human in the social space helps her deliver Social Media solutions that are in tune with today’s consumer culture.

Social Media Training is one her biggest passions, some of her clients have included  Pepsico, J&J, American University of Dubai, Beeha, NBD. Some of her work has also been featured in PSFK “100 Most Authentic Arab Brands”.

Fuad Hawit

Fuad Hawit

Founder of Groopie.tv in Hollywood, CA

Fuad Hawit is a California born native from San Francisco who lives in Hollywood. He is a social media expert and the founder of Groopie.tv. Fuad is very connected and knowledgable about the new social media and influencer landscape that has taken over Hollywood in the last few years. He is a video expert with a strong passion and knowledge about mobile technology.

Shereen Moenis

Shereen Moenis

Senior Media Planner & Snapchat enthusiast

"Shereen Moenis, Senior Media Planner & Snapchat enthusiast, who works closely with international & local clients to help them identify the best mix of media channels to deliver their advertising message on. She considers the vehicles/platforms that would be of most relevance and most effective for the brand and at the same time give them maximum exposure. Shereen believes that brands should be on Snapchat and benefit from it in every possible way."
Tom Hardstaff

Tom Hardstaff

Head of Strategy, UM MENA

Tom Hardstaff; Head of Strategy at UM MENA is responsible in supporting the agencies clients with overall strategic direction; ensuring their brand’s continued innovative growth in the MENA region. He brings with him over 10 years of experience with focus on driving strategic excellence and brand management.  

Tom is known for being a thought leader on real time consumer planning and engagement strategies thus creating organizational momentum. His contributions to new business pitches helped UM MENA in winning Reckitt Benckiser making the company one of the biggest media agencies in the Middle East. He is also involved in mentoring UM MENA’s young talents for the Young Lynx and Lions competitions helping them strategize and think of creative ways of implementing new media. 

Prior to Tom moving to UM in Dubai, he worked in the UK on international brands such as Volkswagen, TUI, Kenwood and DeLonghi. 

 

Rehab El Hadari

Rehab El Hadari

Agency Partnership Manager

Rehab El Hadari, Agency Partnerships Manager at Meltwater, is working closely with several regional and international agencies across MENA to help them build more effective communication and marketing strategies for their clients in the region. As an experienced account manager with a thorough understanding of the social media landscape in MENA, Rehab has successfully managed various clients ranging from fashion brands to government entities.

Dr. Mohamed Abdulzaher

Dr. Mohamed Abdulzaher

Social Media Specialist, Academic and Arabic Editor for Thomson Reuters.

A media professional with extensive experience in print, online and broadcast at the regional and international level, including an academic experience.

Currently pursuing a PhD in journalism, Mass Communication and new media applications from Ain Shams University, Egypt, I have over 17  years' experience as a bilingual journalist and trainer (English & Arabic) with the BBC World Service, the United Nations, the Financial Times Group, and now an Editor with Thomson Reuters based in UAE.

Khaled Akbik

Khaled Akbik

Head of Social Media, OMD

Khaled started his career in social media with Omnicom Media Group 5 years ago and has developed alongside the industry and practice ever since, working on new business, strategies and excellence with clients across the MENA region, including PepsiCo, McDonald’s, Henkel, Disney, Azadea and Beiersdorf, among others.

A Computer Science and MBA graduate and a self-professed geek, Khaled is also passionate about the latest in tech innovations and gadgets and how these are weaved into the social media realm and the fabric of our everyday lives.

Today, he heads OMD’s social media unit and strives to elevate the social agenda for brands across the region by focusing on data, real-time insights, content quality excellence and driving direct business results.”

MEET & GREET

 

It's official! Matthew Espinosa is coming to Dubai for Social Media Summit!

 

Matthew Espinosa

Matthew Espinosa

Actor and Digital Media Star

Matthew Espinosa, 18 year old actor and digital media star, has taken the world by storm with his viral content and bright personality. Matthew has a constantly growing fan base with a strong social media presence of 17+ million followers across several platforms such as Instagram, Twitter and Facebook. Matthew has just recently moved to Los Angeles where he has been busy producing and staring in 7 figure budgeted film/series projects.

EVENT SCHEDULE

  • Dubai, United Arab Emirates
    Armani Hotel Dubai

  • 27 April, 2016
    09:00 am - 05:30pm

  • 500 Seats Available
    TICKETS ARE GOING FAST

  • Meet & Greet
    Matthew Espinosa

  • 08:00 AM

    REGISTRATION AND NETWORKING
  • 09:00 AM

    WELCOME SPEECH
    AYMAN IRSHAID, CEO AreebaAreeba 

     

  • 09:05 AM

    GUEST  OF HONOR SPEAKER
  • 09:30 AM

    THE POWER OF INFLUENCER & SOCIAL MEDIA IN THE FUTURE OF MARKETING
      
    FERNANDO ANZURES
    CEO at Liquid Thinking Latam
    INTERNATIONAL KEYNOTE  SPEAKER
  • 10:00 AM

     PANEL DISCUSSION (MEDIA)
    JOURNALISM AT THE TIME OF Citizen Journalism

    Social media is transforming the way journalists break news. Today, consumers don’t get news only from verified Twitter accounts of media outlets. Most often, user-generated content from ‘citizen journalists’ dominate world events when it comes to being the first to report an incident. News editors have begun using these citizen journalists to feed information to them, before fact-checking and posting online. What is the benefit of integrating user generated content? How much time required to verify the content? Which of the credited tools available to ensure hasn’t been previously vetted by two or more media outlets on social media.

    MODERATOR:
    Dr. Mohamed Abdulzaher
    Social Media Specialist, Academic and Arabic Editor for Thomson Reuters

    Panelists:
    Caroline Faraj
    VP Arabic Services, CNN

    Yasser Almisfer

    Deputy GM/Projects
    Alarabiya News Channel

    Amit Nayak
    Regional Director MEA, Bloomberg LP

    Richard Fitzgerald
    Social Media Strategist. Lovin Dubai
  • 10:40 AM

    NETWORKING & REFRESHMENT
  • 11:00 AM

    FEATURED PRESENTATION:
    THE LUXURY BRAND MARKETING IN THE SOCIAL MEDIA 

    MOHAMMAD JABER

    Group Marketing & Communication Manager
    Paris Gallery


  • 11:25 AM

    KEYNOTE PRESENTATION
    Live Connection to Culture

    Benjamin Ampen
    Head of Revenue
    Twitter MENA 
  • 11:50 AM

    FEATURED PRESENTATION:
    REAL TIME MARKETING AND COMMAND CENTERS SOLUTIONS.
    Today's culture is all about 'always on" & 'in the moment". Are you missing out? Uncovering tactics, technology & strategies to help you define you RTM opportunity.

    Alexandra Maia
    Social Media Creative Strategist 





  • 12:10 PM

    ADAPTIVE MARKETING – The next BIG thing!
    Everyone is connected to the Internet today. Billions of conversations take place everyday on Twitter, Facebook, Instagram and other social channels. This hyper connected landscape has made it necessary for marketers to adapt their marketing mix through actively tracking and responding to consumers. Attend this session to learn about the the importance of Adaptive Marketing and how technology can provide today's marketers with real-time and instant insights about their target audience, competitors and industry.

    Rehab El Hadari
    Agency Partnerships Manager
    Meltwater

  • 12:30 PM

    FEATURED PRESENTATION:
    SOCIAL VIDEO, INFLUENCERS & AUGMENTED REALITY 
    Social media and the culture behind it is a forever changing landscape that is constantly progressing. During this session we will listen to insights on the current trends and user experience associated with it.

    Fuad Hawit
    Founder of Groopie.tv in Hollywood, CA


  • 12:50 PM

    The PR Landscape
     
    Today more than ever, social media platforms and influencers are essential for brand PR and storytelling. In this session, Michael will discuss how the PR landscape has changed over the last few years, and explore the relationship between PR and social media. 


    Michael Ehrlich 
    Director Public Relations 
    Adidas, USA
  • 13:15 PM

    LUNCH & NETWORKING 
  • 14:00 PM

    A SEISMIC SHIFT IN THE CONTENT LANDSCAPE:
    We are witnessing a fundamental change in how content is moving from the 30 second pre-roll to a bigger platform empowered by creators and new distribution channels where narrative sits at the heart of all solutions.  Join Dana Adhami as she dissects this landscape using insights, examples & case studies from Maker Studios.

    DANA ADHAMI
    Head of Maker, MENA


  • 14:20 PM

    Live-Streaming & Social Media for the Luxury Marketer and the Millennial Market

    There's no downplaying the impact that social, mobile and digital channels of communication have had on the luxury market. It's profound – especially among millennials. A study from Elite Daily, shows 62% of millennials say that if a brand engages with them on social media, they are more likely to become a loyal customer.

    During this session, you'll discover how millennial shoppers are using visual livestreaming channels to discover, engage with, and purchase from luxury brands, as well as strategies that luxury marketers use to win over this influential demographic.

    Rone de Beauvoir
    CEO, Rone de Beauvoir Media Consulting

  • 14:40 PM

    FEATURED PRESENTATION:
    HUNTING DOWN BIG DATA’S ‘SPIELBERG MOMENT’: A WINNING FORMULA FOR CREATIVE SUCCESS IN THE MOBILE AGE

    In this session, Ema will tackle the reasons why the MENA region’s complex, ever-changing digital/mobile landscape is in dire need of a ‘Spielberg Moment’ – one in which pioneering content creators deliver emotionally resonate content unlike anything consumers have seen before. This “Spielberg Moment” content would spark a ripple effect of creative change across the industry but it will only come about when brands combine a cutting-edge ideation process with smart data analysis combining (EQ + IQ) to generate widely-resonating content.

    As part of her talk, she will be delving into the many barriers to creativity currently punctuating the market and addressing how brands can navigate these challenges to deliver “Spielberg Moment” content – because brands’ very survival depends on it.


    EMA LINAKER

    Director of Digital
    Edelman Middle East
  • 15:00 PM

    CASE STUDY: WORKSHOP
    A SCIENTIFIC PERSPECTIVE TO FAN PAGE ENGAGEMENT: DETERMINANTS OF CONSUMER ENGAGEMENT BEHAVIOURS IN SOCIAL MEDIA.
    As the use of social media by marketers becomes increasingly sophisticated, more evidence regarding the determinants of engagement behaviours with branded digital presence is needed. This talk presents the findings of 2 studies that look at fan page engagement from a social influence and social response perspective, and develops on the applications that these findings can have for social media practice.
    Dr Rodrigo PEREZ VEGA
    Assistant Professor of Marketing
    Heriot-Watt University Dubai
  • 15:20 PM

    NETWORKING & REFRESHMENT


  • 15:30 PM

    INTELLECTUAL PROPERTY ISSUES IN SOCIAL MEDIA
    This session will talk about the basics of IP, and in specific talk about copyrights, content and other related matters and new trends related to social media, and how it effects companies and professionals using social media

    Victor Siriani
    Managing Partner
    Avid Intellectual Property

  • 15:50 PM

    Snapchat - AN INSIDE LOOK AT WHAT YOU ARE MISSING  
    We’ve all heard of Snapchat but few in the region are activating the platform effectively. This is going to be a crash course on the information you really need to know in order to sell through to your clients and more importantly best practice on how to create and engage with this valuable audience.

    Shereen Moenis
    Senior Media Planner & Snapchat enthusiast


  • 16:10 PM

    FEATURED DISCUSSION
    EXTENDING LIFETIME VALUE - THE FUTURE OF CUSTOMER ENGAGEMENT

    Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers.
    In this masterclass session, participants will provide a broad overview of tools and services that should be a part of any stack.
    • How marketers/brands should understand the right moments to deliver content, especially when a plethora of brands are wrestling for the same attention.   
    • What or how is communication planning approaching this issue?

    Tom Hardstaff
    Head of Strategy, UM MENA

    Khaled Akbik
    Head of Social Media , OMD

     


     

  • 16:40 PM

    Closing: 

    At the end of the day, relax and discuss the event on a welcoming cocktail.

EVENT PARTNERS

Thanks to all our partners and sponsors who supported us to  host this conference!
Interested in becoming a sponsor? Contact us

 

DIAMOND PARTNERS 

 

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REGISTRATION

PRICE TABLE

NORMAL PRICE

Entrance
Lunch & Coffee Breaks
Awards
$600

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Entrance
Lunch & Coffee Breaks
Awards
$250

MEDIA REGISTRATION

VENUE INFO

 

Armani Hotel Dubai, United Arab Emirates

CONTACT INFO

Ayman Irshaid
+971 55 77 666 22
info@socialmediamiddleeast.com

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