19 APRIL 2017, Dubai - United Arab Emirates

SOCIAL MEDIA SUMMIT

THE RIGHT TOOLS TO BE LEADER IN THE FUTURE

Every April since 2014, hundreds of people from across the social media landscape come for an extraordinary gathering to participate at the Social Media Summit in Dubai. In less than three years, #SMSummitME has grown from 400 attendees to 1200 attendees and become “The world’s leading & most important social media gathering in the Middle East”. No social media conference has ever grown so large so fast.

The 2017 program will be focused on THE NEXT MOVEMENT IN SOCIAL MEDIA MARKETING which explains how to take your business to new heights, and new depth in marketing and social media. It is a movement that takes you to new experience, new way of thinking, a new way of interacting in social media. 
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EXPERTS IN THE FIELD

More expert: International speakers from all over the world from the most successful marketers working today. 
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FOCUS ON TACTICS

We'll keep it simple and focus on quality content with actionable insights - you'll discover amazing ideas that will transform your social media. .  

INTERACTIVE DISCUSSIONS

Focused case studies from key brands. In 2016 we had Adidas on storytelling, Paris Gallery for luxury brands customer service, international keynotes on moment marketing, social media influencers and much more.

 

OUR SPEAKERS

You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.

MORE SPEAKERS ARE COMING SOON

Ayman Irshaid

Ayman Irshaid

CEO of PORT Social Media

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of www.Areebia.com , a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach. http://www.portsocialmedia.com/

Antoine Caironi

Antoine Caironi

Senior Client Partner @Twitter

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

KHALED AKBIK

KHALED AKBIK

DIRECTOR – SOCIAL MEDIA, OMD

Khaled started his career in social media with Omnicom Media Group and has developed alongside the industry and practice ever since. He helped manage some of the region’s most active brands on social media including PepsiCo, McDonald’s, Azadea, Disney to name but a few. Today, he elevates OMD’s social media offering across all its clients in order to capture the full range of opportunities and real-time insights the industry has to offer.

Shefali Vyas

Shefali Vyas

Head of Social@Ogilvy

As a senior member of the Ogilvy PR Dubai team, Shefali oversees, develops and implements social and digital strategies for a number of exciting brands. With a strong focus on research and insights to meet both client and business goals, she has developed numerous award-winning social campaigns for her clients, which include Volkswagen, Coca-Cola, and Huawei.

Prior to working at Ogivy Dubai, Shefali worked in the Social@Ogilvy team in Washington, DC where she worked across a number of award winning campaigns with IBM, DuPont, BP, Team USA Olympics and Ford.

Shefali completed her Masters of Strategic Communications at American University, Washington, D.C. and her Bachelors of Communications at York University.

Alexandra Maia

Alexandra Maia

Founder of House of Social

Her passion is to empower, educate and help build business through social media.

Founded  House of Social. It’ hybrid social media business & Education.

It's my mission to make HOS a go to place for companies & individuals to find social media education, consultancy & insight. To provide the necessary knowledge to help close the social media skills gap in a highly competitive digitized world.

With over 8 years experience working agency side, heading up Social Media teams across London, Singapore & Dubai & Qatar, some of the clients that make up my portfolio are: Intel, Disney, Bosch, Johnson & Johnson, MasterCard, GE, Bloomingdales, Qatar Tourism Authority, Dubai Tourism, Emirates NBD & OSN.

Ahmad Khatib

Ahmad Khatib

Bayn Alarkam host - (Busienss Talk Show) CNBC Arabia

An experienced finance professional with experience in senior finance roles across diverse sectors and geographies and a unique range of skills encompassing strategy, management, finance and operations.

Specialties: Financial Services, strategy, acquisitions, restructuring, audits, forex trading, currency trading and financial advisory.

EVENT SCHEDULE

  • Dubai Downtown
    Dubai Downtown

  • April 19th, 2017
    08:00 am - 06:30pm

  • Seats are Available
    TICKETS ARE GOING FAST

  • SMSAwards
    Biggest one ever

  • 8:00 AM

    MAIN HALL

    REGISTRATION AND BREAKFAST    
  • 09:30 AM

    MAIN HALL

    WELCOME SPEECH
    by Ayman Irshaid, CEO, PORT Social Media
  • 09:40 PM

    MAIN HALL

    GUEST OF HONOR SPEECH    
  • 10:00 AM

    MAIN HALL

    KEYNOTE SESSION
    THE NEXT MOVEMENT IN  INFLUENCER MARKETING
    Join us to discuss the current state of “influencer marketing”, and how brands can avoid pitfalls and thrive by collaborating with talent. Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. How brands are using branded entertainment and influencers to cut through and what the future holds for this nascent marketing strategy.
  • 10:20 AM

    MAIN HALL

    PANEL DISCUSSION
    THE NEXT MOVEMENT IN MEDIA
    This panel will examine what future holds for the media and what could happen tomorrow. Discussion will include a better understanding of where advertising and marketing will go and investment in media? and what the next move for state/institutions as they losing the influence in media.
  • 11:00 AM

    MAIN HALL

    NETWORKING AND REFRESHMENT
  • 11:20 AM

    MAIN HALL

    FEATURED PRESENTATION THE FUTURE OF VISUAL CONTENT
    Content is evolving and visuals are gaining more power. Visual content, whether it’s a video, a GIF, or a live streaming is catching the attention of consumers and brands alike. So why is this shift happening and what does the next movement hold for a world gradually becoming dominant by visual content.Why is video the center of media right now? What makes visual content that powerful? Why are visual images so powerful? What are the benefits and challenges of making visual communication a core focus?
  • 11:40 AM

    MAIN HALL

    FEATURED PRESENTATION
    THE FUTURE IS STARTING YOU IN THE FACE
    No matter what it is…everything is becoming more visual. And if those visuals can animate, they will. Everything will be short, looping and alive. The whole web will be moving because it’s the best and quickest way to tell a story. And when it does, everything will get redefined: search, communication, entertainment, information, advertising, all of it will change, and all of it will merge. But most of all, everything will move. Hope you brought some sunglasses.
  • 12:00 AM

    MAIN HAL

    FEATURED PRESENTATION
    HOW TO MEASURE THE QUALITY OF YOUR: The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you’re doing the right things? And if you’re doing the wrong things, how can you tell what you’re doing wrong, and how to fix it?
  • 12:20 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE EMERGENCE OF BOTS

    BOTS seem to be the buzz word of the year - but what are they and should you be using them? With messaging apps surpassing social networks monthly active users, this is a trend you just can not ignore. Let's take a look at how BOTs are starting to change the digital space and how to best introduce them to your brand. 

  • 12:40 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE MIDDL EAST CONSUMER TRENDS: In a region so dynamic and diverse, can we ever hope to pin down the “Middle East consumer” and their motivations? In this report developed by Crimson Hexagon & House of Social we use social media data to explore several of the key consumer trends as they develop in the Middle East. We analyzed millions of conversations across popular social networks, blogs, and forums in an attempt to better understand the consumer base of the Middle East and analyze regional trends like:
    • The emergence of the sharing economy
    • The growth of the ‘green’ revolution
    • 
 The rise of international travel
    • The modernization of commerce
  • 01:00 PM

    MAIN HALL

    LUNCH AND NETWORKING
  • 02:00 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE NEXT MOVEMENT IN PUBLISHING: 360-DEGREE VIDEO EXPERIENCE  360° videos and VR allow users explore previously unseen worlds and experience stories reported by journalists.  Join us at this session to learn how Brands can integrate and innovate in VR and 360 with exceptional results for brands and readers alike.  
  • 02:25 PM

    MAIN HALL

    PANEL DISCUSSION: INFLUENCER MARKETING A panel discussion around the status of the "influencer-marketing" bubble – the potential for it to grow in light of ad blocking. Influencers and Marketers from Brands and Advertising Agencies discussing latest issues and the future of social media influencer marketing.
  • 03:00 PM

    FEATURED PRESENTATION
    SMALL BUSINESS SUCCESS IN SOCIAL In this session, we will be sharing top Social Media strategies for small businesses and startups, including advice on managing and growing your Facebook, Twitter and Instagram communities. 
  • 03:20 PM

    NETWORKING AND REFRESHMENT
  • 03:40 PM

    MAIN HALL

    PANEL DISCUSSION
    SOCIAL MEDIA IN 2020: A DISCUSSION ON HOW THE FUTURE OF SOCIAL MEDIA WILL LOOK LIKEJoin us to hear a fireside discussion with some of the most forward thinking social experts in Middle East. They’ll be discussing how they’ve managed their brands to be leading players in the space and how they’re adapting to change for the upcoming years. How to instigate change within your organization How to get social a seat at the marketing table How to direct your agencies to good work What we learnt from what failed How we’re preparing for the upcoming industry changes
  • 04:20 PM

    CLOSING

OUR PARTNERS

Thanks these amazing partners to support us to host this conference! Interested in becoming a partner? Get in touch

 

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Online Event Register Form

REGISTRATION

PRICE TABLE

NORMAL TICKET

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$650

SUPER EARLY BIRD TICKET

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
Ends 1 MARCH 2017
$350

VENUE INFO

  • Dubai, Downtown
  • Burj Khalifa Area
  • Dubai, UAE
       

CONTACT INFO

       

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The world’s leading #SocialMedia event #Dubai | 19 Apr 2017 | #SMSummitME #Jordan | 15 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

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The world’s leading #SocialMedia event #Dubai | 19 Apr 2017 | #SMSummitME #Jordan | 15 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

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The world’s leading #SocialMedia event #Dubai | 19 Apr 2017 | #SMSummitME #Jordan | 15 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

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