20 APRIL 2017, Dubai - United Arab Emirates

4th EDITION OF SOCIAL MEDIA SUMMIT

THE RIGHT TOOLS TO BE LEADER IN THE FUTURE

Every April since 2014, hundreds of people from across the social media landscape come for an extraordinary gathering to participate at the Social Media Summit in Dubai. In less than three years, #SMSummitME has grown from 400 attendees to 1200 attendees and become “The world’s leading & most important social media gathering in the Middle East”. No social media conference has ever grown so large so fast.

The 4th Edition of Social Media Summit 2017 program will be focused on THE NEXT MOVEMENT IN SOCIAL MEDIA MARKETING which explains how to take your business to new heights, and new depth in marketing and social media. It is a movement that takes you to new experience, new way of thinking, a new way of interacting in social media. 
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EXPERTS IN THE FIELD

More expert: International speakers from all over the world from the most successful marketers working today. 
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FOCUS ON TACTICS

We'll keep it simple and focus on quality content with actionable insights - you'll discover amazing ideas that will transform your social media. .  

INTERACTIVE DISCUSSIONS

Focused case studies from key brands. In 2016 we had Adidas on storytelling, Paris Gallery for luxury brands customer service, international keynotes on moment marketing, social media influencers and much more.

 

MEET & GREET

Chelsea Krost

Millennial Expert, Marketing Strategist and Coach  

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OUR SPEAKERS

You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.

MORE SPEAKERS ARE COMING SOON

Chelsea Krost

Chelsea Krost

Millennial Expert, Marketing Strategist, and Coach

-Chelsea was the youngest radio producer and talk show host to create a program for Millennials by Millennials when she was just 16, back in 2008.

-Chelsea organized her first Mission trip to Kenya on behalf of Feminine Hygiene Care when she was 18, that trip was turned into a 4 part CBS Docu-Series.

-Chelsea was one of the first Influencers in the Country tapped by a major brand to be their, "Millennial Spokesperson" in 2009.

-For the past 10 years Chelsea has been the go to Millennial Expert for National Affiliates like GMA, Today Show, CBS, FOX, CNN, MSNBC, Bloomberg, Forbes, and many others.

-Chelsea has been a pioneer in the Influencer and Influencer Marketing space. She has continued to evolve her business to provide unique services both in front and behind the scenes for Small Businesses, Start-ups, and Fortune 500 Companies like Intel, IBM, MasterCard, Kotex Vitaminwater, Cosmopolitan Magazine, and Capital One.
-One of Chelsea's most dynamic event and service is her weekly #Millennialtalk Twitter Chat, which generates up to 50 million organic impressions.

-At just 26 years old Chelsea has been rated by Linkedin as a top Millennial Marketer to follow and was enducted into the Forbes Coaches Council this year!

Caroline Faraj

Caroline Faraj

VP Arabic Services, CNN

Caroline Faraj, VP Arabic Services, joined CNN in 2001. Since then she has overseen the content and management of the CNN Arabic site, which she launched in 2002. In 2014 she led the site's comprehensive re-launch to embrace rapidly evolving consumer
needs.

Based in Dubai, she has overseen CNNArabic during a time of great regional upheaval, over a period which has encompassed the US-led invasion of Iraq, the Arab spring and the rise of lslamist militant group ISIS.

Before joining CNN, Faraj's previous roles included senior political reporter for AI Rai­ the leading Arabic daily newspaper in Jordan, managing editor for English-language newspaper the Jordan Times and regional correspondent for the US Defense News. She has also held positions in London for Dubai TV and in Jordan for Bahrain TV. She also conceived and hosted Jordan's first morning television talk show Youm Jadid.

Faraj was born in Amman, Jordan. She has a bachelor of arts in Journalism and Mass Communications - radio and television from Yarmouk University in Jordan and a master of arts in International Journalism from City University in London. Faraj is fluent in both Arabic and English.

Nart Bouran

Nart Bouran

CEO and Head of News @ Sky News Arabia

Leading the team for launch of Sky News Arabia. Post launch responsible for delivering the company business targets and leading the Editorial team for delivering the highest standard of content on all broadcast and digital platforms.

Othman al-Omair

Othman al-Omair

Publisher of the Elaph news

A Saudi journalist and former Editor-in-Chief of the London-based pan-Arab newspaper, Asharq Al-Awsat, publisher of the Elaph news site, the first Arab newspaper to be go online in 2001, and the owner of “Maroc Soir,” a major publishing company in Morocco..

Ihsan Anabtawi

Ihsan Anabtawi

Regional Director, Office Product Group, and Acting COO and CMO Microsoft Corporation, Gulf

As the regional director of the Microsoft Office Product Group – the largest commercial business at the company - Ihsan Anabtawi leads Microsoft’s business across productivity, communications, enterprise social and other information services in the Gulf region. His organization plays a key role in driving the digital transformation of commercial customers and partners to realize greater business value through the use of technology. He oversees the overall strategy, financials, operations, business management and marketing functions for a wide range of products and services across both business and consumer segments, led by Office 365, one of the fastest-growing cloud services in the industry.

Anabtawi joined Microsoft in 2004 and has served in several roles in Microsoft's global sales, marketing and operations organization in the field. Previously, he served in the same capacity covering the North Africa, Eastern Mediterranean and Pakistan region spanning 12 countries. He also served as the Marketing and Operations Manager for the Microsoft subsidiary in Jordan, and before that as a Technology Strategist in both Jordan and Saudi Arabia. Anabtawi holds a bachelor’s degree in computer science from the University of Jordan, and received executive education from INSEAD and the Kellogg School of Management at Northwestern University. He lives in Dubai with his wife and two children.

Antoine Caironi

Antoine Caironi

Senior Client Partner @Twitter

Ayman Irshaid

Ayman Irshaid

CEO of PORT Social Media

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of www.Areebia.com , a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach. http://www.portsocialmedia.com/

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

KHALED AKBIK

KHALED AKBIK

DIRECTOR – SOCIAL MEDIA, OMD

Khaled started his career in social media with Omnicom Media Group and has developed alongside the industry and practice ever since. He helped manage some of the region’s most active brands on social media including PepsiCo, McDonald’s, Azadea, Disney to name but a few. Today, he elevates OMD’s social media offering across all its clients in order to capture the full range of opportunities and real-time insights the industry has to offer.

Alexandra Maia

Alexandra Maia

Founder of House of Social

Her passion is to empower, educate and help build business through social media.

Founded  House of Social. It’ hybrid social media business & Education.

It's my mission to make HOS a go to place for companies & individuals to find social media education, consultancy & insight. To provide the necessary knowledge to help close the social media skills gap in a highly competitive digitized world.

With over 8 years experience working agency side, heading up Social Media teams across London, Singapore & Dubai & Qatar, some of the clients that make up my portfolio are: Intel, Disney, Bosch, Johnson & Johnson, MasterCard, GE, Bloomingdales, Qatar Tourism Authority, Dubai Tourism, Emirates NBD & OSN.

Shefali Vyas

Shefali Vyas

Head of Social@Ogilvy

As a senior member of the Ogilvy PR Dubai team, Shefali oversees, develops and implements social and digital strategies for a number of exciting brands. With a strong focus on research and insights to meet both client and business goals, she has developed numerous award-winning social campaigns for her clients, which include Volkswagen, Coca-Cola, and Huawei.

Prior to working at Ogivy Dubai, Shefali worked in the Social@Ogilvy team in Washington, DC where she worked across a number of award winning campaigns with IBM, DuPont, BP, Team USA Olympics and Ford.

Shefali completed her Masters of Strategic Communications at American University, Washington, D.C. and her Bachelors of Communications at York University.

Sulaiman Al-Hattlan

Sulaiman Al-Hattlan

CEO at Hattlan Media

Dr. Sulaiman Al-Hattlan is the founder and CEO of Hattlan Media, a media company, based in Dubai, aims to conduct researches and studies on new and social media in the Arab World. The company also provides media training and communications services for the public and private sectors. Dr. Al-Hattlan is the former CEO of the Arab Strategy Forum (ASF).
In addition to his previous role in strategically guiding the crucial knowledge sharing platform in the Arab World, Dr. Al-Hattlan was also a Senior Consultant to the Mohammed bin Rashid Al Maktoum Foundation and a Member of the Global Agenda Summit Council of the World Economic Forum.
A media veteran, Dr. Al Hattlan has extensive and diverse experience in GCC and Arab policies, international affairs, global economy and globalization, as well as strong academic and professional record.
Earlier in his career, Dr. Sulaiman was Editor-in-Chief of Forbes Arabia and the Chairman of Forbes CEO Middle East Forum. In 2005, Dr. Al Hattlan served as the international media consultant for the municipal elections in Saudi Arabia. During 2002-2004, he was the Public Affairs and International Media Advisor to the Saudi Arabia General Investment Authority (SAGIA).
Dr. Al-Hattlan has also worked with the US-based TV channel ABC News and participated in the production of key media projects on the Arab World, in partnership with international media outlets.
Dr. Al-Hattlan has published analytical articles in leading newspapers including the New York Times,

Jameel AlTheyabi

Jameel AlTheyabi

Chief-in-Editor Okaz Newspaper -Saudi Arabia

Jameel Al Theyabi is Editor in Chief, Okaz Newspaper and a former Managing Editor at Al Hayat Newspaper in Saudi Arabia and the Gulf and Director, LBC TV in Saudi Arabia. He contributes articles to several Arabic newspapers and publications. He held many important positions in the Al Hayat and LBC during his long career with the group. He also worked with Al Sharq Al Awsat newspaper in London. He has participated and presented papers on media-related topics in many international conferences and forums.

Mohammed Al Tunisi

Mohammed Al Tunisi

Chief in Editor - Alroya Newspaper UAE

Mohammed Al Tunisi is Editor in Chief of the UAE-based Al roeya Newspaper. He was the first Saudi editor to be the editor-in-chief of a non-Saudi newspaper. Throughout his career Al Tunisi held many posts, he was the Editor in Chief at Okaz Newspaper, CEO at Al Ekhbariya, Editor in Chief at Elaph E-Newspaper, Editor in Chief at Al Eqtisadiah Daily newspaper and several posts. Al Tunisi holds a BA in journalism from King Saud University and a Master's degree in the same specialty from Ohio University.

Nasser Al Sarami

Nasser Al Sarami

Chairman of PORT Social Media

Dr. Nasser is the Chairman of PORT social media. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.

Ahmad Khatib

Ahmad Khatib

Bayn Alarkam host - (Business Talk Show) CNBC Arabia

An experienced finance professional with experience in senior finance roles across diverse sectors and geographies and a unique range of skills encompassing strategy, management, finance and operations.

Specialties: Financial Services, strategy, acquisitions, restructuring, audits, forex trading, currency trading and financial advisory.

EVENT SCHEDULE

  • Dubai Downtown
    Dubai Downtown

  • April 20, 2017
    08:00 am - 06:30pm

  • Seats are Available
    TICKETS ARE GOING FAST

  • SMSAwards
    Biggest one ever

  • 8:00 AM

    MAIN HALL

    REGISTRATION AND BREAKFAST    
  • 09:30 AM

    MAIN HALL

    WELCOME SPEECH
    by Ayman Irshaid, CEO, PORT Social Media
  • 09:40 PM

    MAIN HALL

    GUEST OF HONOR SPEECH    
  • 10:00 AM

    MAIN HALL

    KEYNOTE SESSION

    HOW BRANDS CAN EARN MILLENNIAL CONSUMER LOYALTY THROUGH ACTIVATION AND EXPERIENCE

    CHELSEA KROST

    Millennial Expert & Marketing Strategist, NYC, USA

  • 10:40 AM

    MAIN HALL

    PANEL DISCUSSION
    THE NEXT MOVEMENT IN MEDIA
    This panel will examine what future holds for the media and what could happen tomorrow. Discussion will include a better understanding of where advertising and marketing will go and investment in media? and what the next move for state/institutions as they losing the influence in media.
  • 11:00 AM

    MAIN HALL

    NETWORKING AND REFRESHMENT
  • 11:20 AM

    MAIN HALL

    FEATURED PRESENTATION THE FUTURE OF VISUAL CONTENT
    Content is evolving and visuals are gaining more power. Visual content, whether it’s a video, a GIF, or a live streaming is catching the attention of consumers and brands alike. So why is this shift happening and what does the next movement hold for a world gradually becoming dominant by visual content.Why is video the center of media right now? What makes visual content that powerful? Why are visual images so powerful? What are the benefits and challenges of making visual communication a core focus?
  • 11:40 AM

    MAIN HALL

    FEATURED PRESENTATION
    THE FUTURE IS STARTING YOU IN THE FACE
    No matter what it is…everything is becoming more visual. And if those visuals can animate, they will. Everything will be short, looping and alive. The whole web will be moving because it’s the best and quickest way to tell a story. And when it does, everything will get redefined: search, communication, entertainment, information, advertising, all of it will change, and all of it will merge. But most of all, everything will move. Hope you brought some sunglasses.
  • 12:00 AM

    MAIN HAL

    FEATURED PRESENTATION
    HOW TO MEASURE THE QUALITY OF YOUR: The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you’re doing the right things? And if you’re doing the wrong things, how can you tell what you’re doing wrong, and how to fix it?
  • 12:20 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE EMERGENCE OF BOTS

    BOTS seem to be the buzz word of the year - but what are they and should you be using them? With messaging apps surpassing social networks monthly active users, this is a trend you just can not ignore. Let's take a look at how BOTs are starting to change the digital space and how to best introduce them to your brand. 

  • 12:40 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE MIDDL EAST CONSUMER TRENDS: In a region so dynamic and diverse, can we ever hope to pin down the “Middle East consumer” and their motivations? In this report developed by Crimson Hexagon & House of Social we use social media data to explore several of the key consumer trends as they develop in the Middle East. We analyzed millions of conversations across popular social networks, blogs, and forums in an attempt to better understand the consumer base of the Middle East and analyze regional trends like:
    • The emergence of the sharing economy
    • The growth of the ‘green’ revolution
    • 
 The rise of international travel
    • The modernization of commerce
  • 01:00 PM

    MAIN HALL

    LUNCH AND NETWORKING
  • 02:00 PM

    MAIN HALL

    FEATURED PRESENTATION
    THE NEXT MOVEMENT IN PUBLISHING: 360-DEGREE VIDEO EXPERIENCE  360° videos and VR allow users explore previously unseen worlds and experience stories reported by journalists.  Join us at this session to learn how Brands can integrate and innovate in VR and 360 with exceptional results for brands and readers alike.  
  • 02:25 PM

    MAIN HALL

    PANEL DISCUSSION: INFLUENCER MARKETING A panel discussion around the status of the "influencer-marketing" bubble – the potential for it to grow in light of ad blocking. Influencers and Marketers from Brands and Advertising Agencies discussing latest issues and the future of social media influencer marketing.
  • 03:00 PM

    FEATURED PRESENTATION
    SMALL BUSINESS SUCCESS IN SOCIAL In this session, we will be sharing top Social Media strategies for small businesses and startups, including advice on managing and growing your Facebook, Twitter and Instagram communities. 
  • 03:20 PM

    NETWORKING AND REFRESHMENT
  • 03:40 PM

    MAIN HALL

    PANEL DISCUSSION
    SOCIAL MEDIA IN 2020: A DISCUSSION ON HOW THE FUTURE OF SOCIAL MEDIA WILL LOOK LIKEJoin us to hear a fireside discussion with some of the most forward thinking social experts in Middle East. They’ll be discussing how they’ve managed their brands to be leading players in the space and how they’re adapting to change for the upcoming years. How to instigate change within your organization How to get social a seat at the marketing table How to direct your agencies to good work What we learnt from what failed How we’re preparing for the upcoming industry changes
  • 04:20 PM

    SOCIAL MEDIA AWARDS CEREMONY

OUR PARTNERS

Thanks these amazing partners to support us to host this conference! Interested in becoming a partner? Get in touch

 

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TV MEDIA PARTNERS

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MEDIA PARTNERS

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DIGITAL MEDIA PARTNER

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MEDIA PUBLISHER PARTNER

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SOCIAL MEDIA PARTNER

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Registration - التسجيل

Online Event Register Form

REGISTRATION

PRICE TABLE

NORMAL TICKET

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$650

SUPER EARLY BIRD TICKET

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
Ends April 1st 2017
$450

Group of 5+

One-Day Entrance
Lunch & 3 Coffee Breaks P
arty After Event
$250

REGULAR ATTENDEE DISCOUNT

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$350

PROMOTION CODE

One-Day Entrance
Lunch & 3 Coffee Breaks
Party After Event
$350

For other payment options, please contact us on info@socialmediamiddleeast.com or Call us at 04-430 9453 - 055 77 666 22

VENUE INFO

  • Dubai, Downtown
  • Burj Khalifa Area
  • Dubai, UAE
       

CONTACT INFO

      • Social Media Middleeast
      • Oxford Tower Flat#108
      • Business Bay, Dubai
      • +971 4430 9453

TWEET TO US

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SMSummitME

The world’s leading #SocialMedia event #Dubai | 20 April 2017 | #SMSummitME #Jordan | 17 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

We're extremely excited to announce @Khaledtron from @OMDMENA speaking at #SMSummitME #Dubai #Saudi #KSA… https://t.co/WdAjli1Vs8
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SMSummitME

The world’s leading #SocialMedia event #Dubai | 20 April 2017 | #SMSummitME #Jordan | 17 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

سعداء لإانضمام @Khaledtron @OMDMENA كمتحدث ب قمة #التواصل_الاجتماعي #دبي يتحدث عن كيفية قياس جودة المحتوى… https://t.co/pWPyAp45NJ
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SMSummitME

The world’s leading #SocialMedia event #Dubai | 20 April 2017 | #SMSummitME #Jordan | 17 May 2017 | #SMSummitJO Info@socialmediamiddleeast.com

RT @SMSummitME: Are you ready for 2020? #Brands #Businessess who've vision to #SocialMedia #Marketing CORRECT ur #Strategy attend https://…

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